Some could say that Apple has lost its edge in recent years. They say that Apple hasn’t had anything significant at the company for years now. They’re simply riding on the iPhone wave that they started years ago. However that wave is not as big as it used to be. What do you expect when a company that is known for innovation stop innovating, but instead creates, essentially, a bigger iPhone with the iPad, and a smaller one with the smartwatch.
That’s all about to change according to CEO Tim Cook. according to Cook, Apple has some things they are working on that he just won’t tell us about yet. What he does tell us though is intriguing. Supposedly, whatever they’re working on, should be “essential to Apple’s growth.” This was the most intriguing thing about the most recent shareholder meeting.
Apple has a project involving Augmented Reality
For people that are wondering whether or not Apple is still being competitive when it comes to innovation then you should calm your nerves knowing that Apple is back at the keeping secrets ways. Once again, the CEO, this time Cook, is hinting at something big in the works.
One thing is for sure, and that’s Apple has steadily increased their research and development side of the company. Hopefully, we are seen going to see the fruits of that labor. What will this next big thing from Apple be? Supposedly, according to UBS, Apple is knee deep in a “project in Israel that could be related to AR” or augmented reality. Remember this past summer and the Pokemon craze? Yeah, that was augmented reality.
What they are doing with it is still a mystery. One can only speculate and guess. One thing is clear though, investors are applauding this increase on spending that is spurring the innovation.
Warren Buffett says yes to Apple
If smart investors are any indication of where you should put your money then look no further than Warren Buffett for an answer. In January, Buffett more than doubled his Apple holding. When a big name financial genius doubles down on something you better take notice. There’s definitely a reason behind this move, and it’s likely not just about speculation. I’m guessing somebody knows something we don’t know.
I wonder what Apple has cooking. I’m very interested in what they will introduce next. You can be sure that a lot of Apple fans probably feel the same way. What’s funny though is that I don’t own any Apple products right now, but I do own Apple stock. It’s really easy to have Apple in your portfolio when you see how passionate people are about the product. It’s even easier when you see someone like Warren Buffett double his stake.